What you wear is as important as the lighting and backdrop. Your clothes should become part of that backdrop and complement, not take over, your images. Here’s how you can do that:
- Avoid wearing logos, graphics and horizontal stripes as these can become distracting in the final image.
- Reduce the “matchy-matchy” effect. If everyone is wearing plaid or all white this can be overpowering.
- A subtle pattern can work well and will add some dimension to break up the color scheme if used sparingly, but avoid putting someone else in a competing pattern.
I recommend to coordinate your outfits. I suggest choosing three to four colors that work well together. Start with one person’s outfit and have the rest of the group work from there. Keep in mind you don’t always have to stick with softer, muted palettes. A few pops of color (fuchsia, turquoise) will add personality, but do complement them with neutral tones like denim, grays, khaki or white. If you spice it up with a favorite accent color, like pink, have someone else in the photoshoot wear a small touch of that. A great example of coordinating outfits is this image of wardrobe board. The colors are in the same tone, but is complemented with neutral colors of grey and white.
What you wear should also reflect your personality. For women, layering and accessorizing (scarves, long or chunky necklace, boots) will create variety and add personality in your shots. Different textures like denim, corduroy, lace, pleats will also give your photos visual interest.
Men should feel comfortable and be able to move freely especially if you have children with you. If you prefer a button down shirt, a sweater and jeans, go for it! You can always bring a blazer and nice shoes with you as its an easy way to make a casual outfit look dressy!